In the past few years, it has become very clear that we're living in a mobile world.
Even if your B2B customers are still primarily desktop users, a mobile app can be a huge boon to your business. But the wrong app -- like a bad product -- can also hurt your business' brand credibility. Add to that the hurdle of getting the app to stand out in a more and more crowded marketplace.
To overcome these challenges, you need to have the right team, the right resources, expertise, and strategy, all ready in place, from day one.