By putting together a good marketing strategy, social media marketing tactics and digital brand audit are must-haves. It is a list of all the things that you want to do and achieve through digital channels. It's a blueprint directing your actions. This confirms if you are failing in your attempts to succeed.
Here are the five actionable steps that you can take to ensure that your brand produces a strong and attainable marketing campaign and digital brand audit for a successful strategy.
Steps to Audit Marketing Strategy Outlined by Digital Branding Agency Dubai
Here are the steps to follow when doing digital brand audit:
Watch Your Competitors
Researching the rivals is the name of the game. Your 2020 marketing campaign will be carried out in vain without this data. Researching and watching helps you to consider both what your rivals are doing and who they are. Understanding what consumers want will help you build your own social goals.
Weak points and places where the marketing campaigns are lacking can be seen by evaluating the competitors for digital brand audit. This will encourage you to come in and make a chance out of a marketing attempt that fails.
You want to pay attention to the whispers while you are evaluating the competition. Social monitoring means observing what your competitor branding agency Dubai is doing to make things easier for you.
Learn Your Audience When Doing Digital Brand Audit
Understanding who the customer is means understanding just what they want to see on social media. This helps you to produce content that converts, shareable content, and content that translates into loyal customers.
As a brand, knowing your client also allows you to collect real-life information that offers useful information about who your followers are, what language they speak and where they live. It'll also give you insight into how your brand communicates with them.
Identify Social Channels & Key Times to Post
It is important that you recognize your main channels of distribution and establish your strategies for each channel. Statista listed the most significant social media outlets for advertisers around the world.
In addition, 67% of marketers said that Facebook was their most powerful social platform, with Instagram at 10%, Twitter at 5%, and Pinterest at just 2%.
Here are the key times to consider when doing a digital brand audit:
- Facebook- Wednesday, Thursday and Friday are the best days to post, with 12-4 pm as the main time.
- Instagram: Monday, Wednesday, Thursday and Friday are the best days, although the main time is 11 a.m.-1 p.m.
- Twitter- The best days to post are about 12 pm on Monday, Tuesday, Wednesday and Thursday.
- LinkedIn- Look to post on a Tuesday, Wednesday or Thursday between 5 and 6 pm.
Make the Plan but Don’t Stick to It
Create and not adhere to a plan? But, what are you referring to?' Let us explain before the fear sets into the most coordinated of digital marketers... the digital brand audit strategy will never be flawless from the outset. Not every assumption that you make will be correct.
And while you have taken every care to build a carefully designed strategy based on a collection of insightful assumptions and analysis, you still cannot predict exactly how your customers will behave. It is therefore important that the success of your digital marketing plan is constantly evaluated and monitored and elements are modified where appropriate.
Set Strict Goals for Your Digital Branding Services in Dubai
If you have no idea what your priorities and goals are, you can't build a solid digital brand audit strategy. Setting targets means being able to calculate your results, as well as your return on investment.
Every objective you set should be important, easy to achieve, precise, and time-bound for your company. You should also be able to calculate your objectives so that you know what works and what does not. This tactic is followed by numerous leading branding companies in Dubai.
Plan A—Leading Branding Studio Dubai
Plan A is the leading branding agency Dubai with expertise in thorough knowledge of latest digital marketing trends and tactics. Call us at 800 PLANA (75262) for a free consultation.