Artificial Intelligence—Crafting Novel Ways in Digital Marketing
Artificial Intelligence—Crafting Novel Ways in Digital Marketing
Artificial intelligence marketing has become a must-do for businesses
to surpass technological advancements in the 21st century.
More than 40 percent of digitally mature firms (those with advanced digital practices) have a clear AI strategy in place.
Similarly,
over 80 percent of business executives feel that incorporating AI
allows their company to maintain a competitive advantage.
This
implies the fact that AI is already changing the way we think about
marketing. AI can aid in the optimization and speeding up of a variety
of marketing processes, enhancing client experiences and increasing
conversions.
Haven't you jumped on board with artificial intelligence marketing?
Or are you merely considering dipping your toes in the water? Now is
the right time to embrace AI in your branding and marketing.
Here’s how you can make the best out of artificial intelligence marketing for your UAE based business.
First, let’s understand…
What Is Artificial Intelligence in Marketing
Gone
are the days of relying on generic target groups. AI allows marketers
to personalize their communications on an individual level.
This technology predicts client behavior using information gleaned from previous brand interactions.
This
means that marketers may provide content and marketing communications
at the optimum possible times to convert leads into sales.
How Is Artificial Intelligence Used in Marketing?
In
the field of digital marketing, artificial intelligence (AI) can help
to streamline and improve marketing strategies. It can also reduce the
possibility of human error.
While much of the digital marketing Dubai
businesses still rely on human creativity, AI software may be able to
create a report based only on data. However, personal touch is still
required to properly connect with your customers.
AI shortens the time it takes to build a digital strategy
The
demand for an Artificial Intelligence (AI) solution to make the process
of developing a digital strategy easier and more efficient has never
been greater as more firms see the potential of digital marketing.
An
AI application is fundamentally less time consuming and more productive
than a human employee. One of the key reasons why artificial
intelligence is becoming increasingly popular among digital marketers
and business owners is because of this.
Your digital marketing initiatives are automatically optimized by AI
Well,
you've employed artificial intelligence marketing if you've ever placed
a Facebook ad! Almost every digital site, including Facebook, Twitter
and TikTok, incorporates AI in their advertising, and for a good
reason.
These social media platforms have access to massive amounts
of data, which they utilize to ensure that users are actively enjoying
their time on the network, which they accomplish by giving them material
that they enjoy engaging with. Ads follow the same principle.
Through
the data collected and categorized by the platform's internal AI
mechanics, you may target audiences whose hobbies and demographics fit
with your ideal customers, but that's only one way AI aids paid social
campaigns.
Role of Artificial Intelligence in Digital Marketing
Artificial
intelligence marketing is a technique for predicting your client's next
move and improving the customer journey by combining consumer data with
AI principles such as machine learning.
Recommendations and content curation
We've
all seen the "If you enjoyed this, you might also like" content
recommendations that appear at the end of numerous articles on the
internet.
Many consumers are unaware that these suggestions are
based on deep learning and other artificial intelligence marketing
tools, in which machines evaluate enormous amounts of data about
people's online behavior to estimate what they're most likely to want to
do next.
Product suggestions
Marketers can
use deep learning to create suggestions in more places than just
content. Any major Ecommerce website, including Amazon, uses AI to
recommend products based on the products you browse and buy.
Speech recognition
If
you use Siri, Google Assistant, or any other voice search program on
your phone, you're well aware of how far speech recognition has
progressed in recent years.
Since the advent of voice search means
that content must be optimized for inquiries that arrive in the form of
questions rather than simply keywords, speech recognition is becoming
increasingly relevant in the realms of SEO and content marketing.
Deep learning
Deep
learning is the science that underpins artificial intelligence
marketing. Deep learning "teaches" computers a range of skills, such as
how to read text, speech, and images, and then uses what it learns to
provide answers, clarify questions, and make recommendations.
Deep learning, for example, is being used by Facebook to improve the filters on the posts and adverts you see.
Chatbots
Chatbots,
which are designed to replicate human communication, are one of the
most popular AI developments. In fact, more than 100k bots have been
developed for the Facebook Messenger app.
You may already be aware
of the ways in which chatbots can help us with our daily tasks. Chatbots
are one of the most recent technological breakthroughs that work as a
virtual assistant for the common consumer, from asking Alexa to play
your favorite music to telling Siri to set an alarm.
Chatbots
make it easier for customers to seek help fast, which improves the
customer experience. Chatbots answer inquiries in real time, eliminating
the need to wait on hold or for an email response.
As a result, they're ideal for straightforward inquiries like "How late are you open?" or "Where should I eat dinner?"
Chatbots can do wonders as your next customer service representative thanks to artificial intelligence marketing.
Artificial Intelligence Marketing Examples
Still
not convinced with the potential of artificial intelligence marketing?
We've selected a few remarkable artificial intelligence marketing
examples to grab your interest.
Alibaba launched a FashionAI store
Alibaba,
the world's leading retailer, has opened a real "FashionAI" store in
Hong Kong to improve the fashion retail experience with artificial
intelligence.
The platform included smart mirrors that display
apparel information and suggest complementary things, as well as
intelligent garment tags that recognize when an item is touched.
Alibaba's
technology advancements are a response to shifting consumer demands.
According to a recent survey, 80% of buyers believe that retail
technologies and innovations have improved their online shopping
experience, while 65% feel the same about brick-and-mortar shopping.
Personalize by Amazon
One of the first organizations to employ machine learning to make personalized product recommendations was Amazon.
Nonetheless, extending these capabilities to organizations that use Amazon Web Services has proven difficult for the brand.
Since
its initial launch, Amazon has improved Personalize's capability to the
point that it can now give up to 50% better recommendations across a
variety of fast-changing product genres, such as books, movies, music,
and news articles.
Brand Language Optimization is at the heart of eBay's email marketing success
With
a global reach, an ecommerce marketplace eBay is always seeking
innovative methods to keep its customers interested. That means it'll be
able to provide us with a plethora of AI marketing examples.
Since
2016, the company has been working with an artificial
intelligence-powered customer experience platform to improve its
marketing content, with an emphasis on email.
Final Thoughts
From
now on, AI will play a more prominent role in digital marketing.
Exploring how to use this technology for your brand will not only
improve your bottom line, but it will also prepare your company for the
next technological evolution.
Hence,
- Artificial intelligence helps marketers become more productive by allowing them to accomplish tasks faster.
- AI tools can help everyone, regardless of their company's size.
- Marketers save money by solving business problems with AI-powered solutions.
Want
to know how to get started with artificial intelligence marketing for
your Dubai based business? Get a free consultation today with us.