Wrapping it up
Build Your Website with Latest Digital Marketing Trends
Effective Digital Marketing Trends You Can't-Miss in 2020
The marketing world can be any business’ oyster—and the magic beans that make everything possible are digital marketing products—but that doesn't mean it's an easy process.
Every year, digital marketers face new challenges. As new devices, applications, and social media channels become available, the link between digital marketing services in UAE and prospects/clients is changing.
So, for an entrepreneur like you, staying ahead of the curve need not be complicated. You only need to understand what gestures to pay attention to, and how your organization can adapt.
With that in mind, here are some of the most effective digital marketing trends that you can’t miss in 2020. Follow these trends to develop strategies that take into account the needs of the audience and the emerging technologies.
Let’s get started!
Digital Marketing Trends for Online Search
Do you know that fierce competition forced digital marketing services in Dubai to provide more solutions, e.g. marketing, sales, service applications, and more? And what’s the way to surpass as the leading digital marketing company—knowing the latest online search trends in the world of digital marketing.
No-Click Searches Are the New Trend Here
In general, you type your question into Google when you have a question, hit enter, and click on the article that best answers your question or gives you the details you need.
The response is often suggested to you in a paragraph at the top of the result page, though. In search engine results, these boxes, called Position Zero, always come with a picture and all the information you were looking for, presented in an easy-to-distinguish box.
It can be challenging to see lower traffic for business owners looking to draw tourists to their website since Google is providing the answer to your future customers. But not all such snippets spell bad news. When search engines use your website to display searcher’s content, it demonstrates that you provide precious content.
What’s the trick here?
The tactic is to make sure you add something to those excerpts that will attract the reader in and entice them to click on your website for more details, and away from the search engine that has given them a quick response.
There are many ways this can be achieved. How?
Think about how you can change the titles of your page to show what searchers can get when they visit your website. You can make your 'how-to' list a little longer while being precise so that the specifics of the snippet are cut off and searchers have to click to see the full list.
You may also use schema to improve your content and include information about the confidentiality and authority of your websites, such as ratings and feedback.
It’s Going to Be the Era of Visual Search
Users can now upload an image just from a photo and get information about an object instead of typing a description into Google. When they upload a picture of the plant, the search returns information about the species while a landmark image returns historical data.
It returns related goods when a consumer searches for a product, and where to purchase them. Google Lens, Pinterest Lens, and associated search applications make a user camera a search bar.
How can visual search leverage your business? You can add high-quality labeled images with descriptive keywords, incorporate an image search into your online inventory, and suggest advertising on this site (if your target audience uses Pinterest).
Brands that advertise with such effective branding services in Dubai, benefit from improved search outcomes.
Now, you have some idea of how the best digital marketing agency services follow the latest trends. Considering that, it’s time to make your social media game strong!
Social Media Messaging Apps Are Inevitable
Did you know that there are around 1.3 billion active users on Facebook Messenger each month? Approximately 10 billion messages are sent via this messaging app between individuals and businesses.
People like the ease of shopping and having service from home but also want the quick service that comes with face-to-face contact at brick-and-mortar businesses. The prompt service can be supported by messaging apps via social media.
WhatsApp, Facebook Messenger, and WeChat all provide an affordable and convenient way for companies to have direct, personalized interaction and enhance their customer experience.
Tips to Consider to Make Your Social Media Game Strong
To improve your customer satisfaction by making messaging and contact easy and personable, try these tips that every social media agency Dubai follows:
- Add a widget or plugin on your site so that customers can connect directly to you when shopping.
- Start chat only when you know that someone is available to respond
- Set an away message that lets your prospects know when you will get back to them and guide them to an alternative mode of contact if there is no one to answer.
Many leading mobile app development Dubai companies are following this trend.
Story Telling Is in Demand Now
We, humans, love stories. We respond to them, feel an emotional bond with them, and are more likely than simple fact to remember them. Indeed, well-delivered marketing tales, no matter how amazing these facts are, are more unforgettable than straight facts.
With the ending of 2020, we are gradually entering a period in which storytelling in the digital world is open and even normal.
A successful marketing video or graphic can be designed by anyone. From blogs to YouTube pages and eBooks, brands of all sizes will be able to tell their stories easily and in a manner that engages the public. Top social media companies in Dubai find a way to tell their business stories across digital platforms.
Don’t Forget Shoppable Posts
If you have an e-commerce business, it is great to have a link to your bio store or to link to a particular product in your Instagram Stories, particularly if you are a confirmed presence or have over 10,000 followers. Yet buyer today needs to skip as many moves as possible without advertisements interrupting him.
With Instagram Shoppable Posts, you can feature or tag a product that lets users see, fall in love with, and purchase without ever having to click away from your post.
These sites have taken note of the fact that people use them to buy, and have made it easier for merchants to sell via social media. Instagram, Pinterest and Facebook have all launched ways to create shoppable posts for Ecommerce stores in the last few years.
These have made it easy to tag and shop items directly in your posts using a native integration. This is a perfect way for online retailers to drive traffic to product pages.
Interactive Content Is the King
Yes, you read it right! Adding interactive content sections to your site is a perfect way to give visitors value, get them to connect and learn more about your website. Suppose you were a realtor, and a mortgage calculator was added to your website.
You give your visitors value while also learning more about them based on the data that is entered into your calculator.
Here are some examples of interactive marketing that can help you in becoming the top social media marketing agency in Dubai:
- Polls and surveys
- Assessments like quizzes
Digital Marketing Trends for SEO
Now it’s time for the latest digital marketing trends for SEO to surpass in PPC services Dubai.
Google Verified Listings Is A Must
Your Google My Business listing offers useful information and helps determine your geographical location for companies operating at a local level, such as a plumbing company or a veterinary clinic. This is of great help to boost local SEO.
You should check your Google business listing and keep the information up to date in order to ensure that the information shown is accurate. The advantages of verifying your organization are:
- You can use Search, Maps and other Google Assets to manage your business knowledge.
- Confirmed firms are perceived to be more trustworthy and credible than non-verified rivals.
- In the event that someone else wants to behave as the owner and claims your listing as theirs, you prevent fraud when you check your company.
Micro-Moments Will Take Over Soon
There's an end to the era of the broad-stroke sales funnel. Consumers and company clients behave in fewer predictable ways than ever before, moving in and out of the funnel at different times as they perform their own research and make their own choices.
Yes, conversions to the lead and the customer still matter. But businesses like Google have become more granular, implementing the notion of micro-moments as better options for monitoring and responding to the purpose of the viewer.
Micro-moment happens when people turn to a computer reflexively, increasingly a smartphone, to act on the urge to learn something, do something, find something, watch something, or purchase something. When choices are made and preferences formed, they are moments full of purpose.
The growing use of cell phones only enhanced the value of these moments. Tracking them and building marketing tactics explicitly designed to fulfil them by 2021 can become a key strategy for differentiation.
If you can concentrate on user intent, even in the noisiest settings, you can create marketing campaigns designed to persuade and convert your audience.
How Can You Forget SEO A/B Split Testing
Modern marketing is all about experimentation and study. You can isolate the variables in your campaign by using A/B split-testing, and quickly recognize which versions are driving the results you need. This form of testing offers marketers a methodical approach for effectively modifying their content.
The SEO A/B split test squeezes the most SEO juice from your site and provides you with insight into the variables that drive the needle. Even a limited budget will produce a great ROI with the plan and the right resources.
Digital Marketing Trends in AI Technologies
Last but not least, here are the most awaited digital marketing trends—AI.
Artificial Intelligence Is Above All
If you haven't already realized it, 2020-21 could be the year many people wake up to Artificial Intelligence (AI) domination. In the future it will surely be at the center of global business and industry – and it is already taking on several simple workers.
AI can analyze user behavior and search habits, and use social media network data and blog posts to help marketers understand how their goods and services are identified by consumers.
Let’s make it simpler for you with a characteristic example:
One breathtaking example of AI in practice is chatbots. Yes!
The Period of Big Data and Deep Learning Is Here
The big data industry in the world will continue to expand exponentially, which is great news for digital marketers and website design and development Dubai companies.
More significantly, this continued democratization will lead to new cases that are closer to business users' needs and will allow faster time to market for enterprise with wide AI applications.
Augmented Reality Is the New Focus
Although virtual reality (VR) makes a lot of noise and excites people with fantastic sci-fi ideas, from a marketing point of view, Augmented Reality (AR) is much more implementable. Our branding agency Dubai is constantly using this technology to boost the experience of the customer and increase revenue.
We will see a massive uptake of brands seeking useful uses for the technology in the future with AR developing quickly. Leading android and IOS app development UAE companies are already observing this trend.
The 4 Pillars of Marketing Trends
Leading branding services in Dubai have made these four pillars of digital marketing a must in their marketing plan. So, you can do the same if you want to be recognized as the best branding studio Dubai.
Video marketing is one of the most significant marketing trends today—if not the most relevant one—and potentially for the next 5-10 years. One of the great things about video marketing is that the content is quickly reformatted. Imagine that a video has been captured for your YouTube channel.
You don't always need to partner with a big star or local hero for influencer marketing to be successful. Check for people on new platforms with growing audiences, and note how they communicate with their followers.
Getting a small but devoted audience is more effective than having a large but disconnected audience for your marketing purposes.
It's also crucial that your principles match with those of the influencer to better convey your message and purpose, and you can be sure that both of you are working together to achieve the same goal.
What is Conversational Marketing?
A one-to-one, real-time link between marketers and consumers is enabled by conversational marketing.
Unlike traditional campaigns, this marketing trend is now available through multiple networks, enabling brands to reach clients on their terms: on the devices, platforms, and time schedules that best serve the client.
Ultimately, the primary objective of conversational marketing is to improve the user experience through a feedback-driven model that promotes greater loyalty and interaction.
What is Omnichannel Marketing?
Omnichannel marketing is the method of multi-platform marketing (such as social media, email, apps, and blog) so that on more touchpoints you can communicate with prospects.
If you do the right omnichannel marketing, you can provide an enhanced user experience and a cohesive brand message that drives people to take action.
To stay ahead, brands need to offer a cohesive, clear voice and message through all available platforms, including physical storefronts, social media outlets, online, in catalogs, and everywhere you can imagine. In one all-encompassing strategy for the best outcomes, all channels should be connected.
Wrapping It Up
Technology for advertising and marketing automation will automate lots of repetitive advertising and marketing elements.
For example, when leads complete a lead grow, it can send out computerized feedback or start a drip advertisement campaign. It can schedule updates on your social networks, determine the most productive period for sending out e-mail newsletters, as well as extra.
Our tech experts at Plan A Agency take a deep dive into your analytics, starting from ground zero, to recognize how customers find your business.
An enticing and mobile-friendly platform lets your company make better use of the results of its Search Engine Optimization, Pay Per Click, as well as other strategies for internet marketing.
Build Your Website with Latest Digital Marketing Trends
If you believe you aren’t updated with the latest marketing tactics, you can from now on incorporate, these trends in your marketing campaign, or you can consult with our digital marketing experts.
Contact us today for a free consultation and make your business soar in the digital world.