Luxury marketing is on the edge of a revolution in the Middle East. The time to adapt is now when top branding agencies in Dubai want to meet the needs of the rich customers in the country. People tend to be more motivated and feel associated with the brand through their own experience of purchasing a product. You are always searching for unique things that you can chat about and that are part of an all-round, integrated experience. However, when you consult with a leading branding agency Dubai, you are offered great brand recognition in turn.
Keeping that in mind, this blog has valuable tips for fashion marketers, branding agency Dubai and other packaging design Dubai companies to plan their marketing campaigns for the Middle East luxury buyers.
These tips are formulated after through research done by many top branding agencies in Dubai based on their strong understanding of consumer behavior.
Add Luxury Features to Your Brand: Branding Agency Dubai
How can you make your service/product experience as "luxurious" as possible, outside your own value proposition and marketing? Again, 'luxury' means something else to us. On the one hand, it could mean unequaled comfort. On the other, it could mean an unequaled decline.
Want to have a touch of both? Here’s a free tip from experts at our branding agency Dubai
“You might add a luxurious bandana or a bag of cat delights if you own a cat walking company that services families in Abu Dhabi. It is still the “cherry on top” for consumers”
When you outsource your marketing to leading branding agency Abu Dhabi, you can expect better ROI as they have the brains and tools to focus on one major goal—enhancing your brand identity among luxury buyers.
Expand Your Product Range
Citizens in the Middle East want to live in a luxurious climate, not just luxury goods. There is an immense untapped opportunity for fashion houses in the area to merge with the rising demand for home furnishings. If money isn't a challenge, people are prepared to invest in full lives beyond a single commodity.
In the UAE, sales of homeware and furniture in 2017 to 2022, for those with disposable incomes above the AED 25K are estimated to rise by 3.1 percent. This blend can now be seen internationally with the world's biggest premium brands as per the study at our branding agency Dubai.
It’s OK to Go for A High Price
Above all, note that the price still transmits a letter. A low-priced premium brand is probably a specific value proposition, but it may also underestimate your product. Instead of competing with other brands for their cost, fight for features and facilities. How do you extend your clients? At least for premium consumers it stands out more than a cheap price does.
It’s Time for AR/VR To Kick In
The experience of virtual and augmented reality transforms games as they create unforgettable brand perceptions. Through designer hotels and top branding agency Dubai, many premium brands expand their travel industry experiences. These interactions must be clear and genuine in order to use the importance of a brand in the mind of its customers.
Have Personalized Communications
Branding companies in Dubai, especially for customers in the Middle East, will never lose their attraction. This is why transcending networks for better engagement becomes much more important for consumer experiences.
Top brands, companies and even our graphic design studio Dubai have switched to personalized and real time communication—because it’s the new inevitable!
The use of WhatsApp and Chatbots has made customized communications smoother. Even the promotion of personal SMS is greatly appreciated. Brands need to use those channels to be actively linked to their markets—which is what luxury buyers in the area expect based on recent research at our branding studio Dubai.
Where to Find Branding Agency Dubai That Can Work Wonders for Your Brand
As the luxury market continues to expand in the Middle East, it is time for advertisers to lead and become as knowledgeable as their audience. How can you use such tactics to counter this luxury customer attitude? Branding and design agency Dubai got you covered!
By consulting with the best branding agency Dubai such as Plan A, you can attract potential luxury buyers for your brand or company. Contact us today to have a free consultation regarding improved brand awareness and more brand recognition.