Since today's customers are online and social, it's critical for marketers to stay on top of social marketing to reap the benefits. Like this, all marketing strategies must be able to reach consumers where they are. One way to effectively expand your reach is partnering with a digital marketing agency Dubai.
We rounded up the most powerful techniques for you to adopt social media and get results with your Ecommerce site. Let's take a look at how you can monetize your social media presence to increase sales and traffic.
Brand Storytelling with Social Media Advertisement
Many social media platforms' visual existence makes it simple for brands to tell stories about themselves and their goods. Marketing isn't just about showcasing your goods and emphasizing their benefits for most Ecommerce businesses; it's also about building a lifestyle or culture that describes the products you offer.
Our digital marketing agency Dubai believes that you can use social media to share your lifestyle with your users. And encourage them to see themselves mirrored in your brand or a reflection of themselves that they aspire to be.
Reviews on Google My Business Profile
It's crucial to ask your current customers to rate your company on various platforms. People can see your business page's star ratings on Facebook. People who have visited your business will leave ratings and feedback on your Google My Business page. Sending an email a few days after your product's delivery will encourage your users to leave feedback and ratings. Some companies reward customers who leave ratings with loyalty points.
Obtaining video testimonials from customers is one of the most effective ways to boost your online credibility. Sharing videos on social media is a sure-fire way to increase interaction and build credibility.
Add Social Media Feeds on Your Ecommerce Site
For retail business and digital marketing agency Dubai, social media is a must-use channel. Images are used extensively by Ecommerce businesses to advertise their goods and persuade prospective buyers to purchase them. Since social media is predominantly a visual medium, it is an effective way to reach the target audience.
Set Up A SM Content Calendar with the Help of Our Digital Marketing Agency Dubai
Build an Excel sheet with rows and columns for days of the week and various social media networks as one simple way to set up your calendar. This kind of setup gives you a sense of how the content can evolve over time. You can share your documents with others and edit content in real time if you use a cloud-based service like Google Drive.
Subscribing to project management websites and social media management software is also a good idea. You'll be able to grant access to these sites to several employees. Post scheduling and brand tracking are two main advantages of using a social media management tool.
To build streams, you can use hashtags and brand mentions. When these feeds contain the keywords you've chosen, they'll auto-populate with tweets, messages, comments, and other material. Whatever choice you choose, content preparation is critical.
A year-long holiday calendar is another useful calendar to provide. Major holidays should be listed on a holiday calendar such as:
- Valentine's Day
- Cyber Monday
- New Year
You won't miss a significant event if you use a holiday calendar as a guide when creating your social media calendar. Professional branding companies in Dubai can help you design a result driven social media calendar. Get help from our digital marketing agency Dubai to create a social media calendar.
Our Online Marketing Company Dubai Focuses on Optimizing Posts
While optimizing posts for specific keywords will not make them appear higher in a user's feed, it will give them more attention, especially to new audiences. Brands will improve their awareness for users looking for information on the subject at hand by including related keywords and hashtags in social blasts. As a result, retailers can spend time conducting keyword analysis for their posts in order to help new users find the content. Additionally, in today's visually-oriented world, using photographs and videos is a powerful optimization strategy. So, our digital marketing agency Dubai highly focuses on optimizing your posts.
Our Dubai Digital Agency Believes in Transparency
Innovative Ecommerce businesses don't back down from legitimate consumer feedback or criticism. Instead, they respond to negative feedback by being frank and thoughtful. Our digital marketing agency Dubai is based on the idea of transparency. If your Ecommerce brand isn't, honesty and candor on social media will go a long way toward endearing your brand to consumers.