If you are a small business using free templates or simple website solutions that require no web design experience, if you don't know how to customize and adjust for WCAG compliance, you are putting your website at risk of an ADA accessibility lawsuit. Considering that, one of the key tenets of the tech industry has been the need to make digital experiences available to all—if not before. This blogpost explains the need of digital agency Dubai for the accessibility of digital businesses.
Role of Digital Agency Dubai in Accessibility for Businesses
As per the experts at digital agency Dubai, bits of WCAG guidance have always included usability, user experience, and even information architecture, such as:
- Size and type of font
- Complementary shades
- Clear navigation organization
- Comprehensible content
- Color contrast
Given this, easy fundamentals known for improving user interface remain the most common errors found in usability research.
User Experience & Accessibility with Digital Marketing Dubai
Accessibility is, in the end, for the user interface. Where UX reflects only on a person for whom no impairment is believed to be present, usability does not make any such claims.
It respects all users fairly and recognizes that the general user experience is actually enhanced by features that are meant for users with disabilities.
And it's not just that you can access the best user interface-functionality is also a criterion for naming something a user experience.
You involuntarily eliminate a huge portion of your users by not making sites and apps accessible by preventing them from having a comparable experience with users without any disability.
There is an interesting acronym for user experiences that, while excluding others, only focuses on some users: Some User Experience—and that's exactly what it does. Not to be included, it sucks. Leading digital agency Dubai always take user experience in regards.
Boost Your Brand with Social Media Marketing Agency in Dubai
Businesses need to protect their brands and improve them. It can be demonstrated by a clear commitment to accessibility that a company has a genuine sense of corporate social responsibility (CSR).
They will reap a variety of benefits as organizations consider and operate on the diverse interests of their customers and make a commitment to sustainable, equitable marketing and job activities.
Enhanced brand awareness and credibility, enhanced sales, and customer satisfaction strengthened employee diversity and several other opportunities are possible consequences for CSR systems. And you can achieve it all with leading social media and digital agency Dubai.
Enhance SEO Ranking with Digital Marketing Companies in Dubai
You already know that SEO has been far from the shady strategies of the past, such as stuffing keywords and the like. Algorithms are continually evolving and even SEO experts must make some effort to preserve their efficiency.
Because Google only wants to offer its users the best search results, search engine crawlers are also interested in and classify your website as user experience. Without accessibility, you cannot have a true user experience.
According to the web surveys leading by digital agency Dubai, Usability would improve your UX, boosting your SEO activities, boosting your ratings, and enhancing your brand overall. This shows a direct positive correlation between the accessibility commitment and the SERP ranking.
Minimize Legal Risk
Consideration of the cost and risk of inaction is a critical aspect of any business case. As web use is woven into modern life all over the world, governments and regulators began to mandate laws and policies that strengthen the rights of people with disabilities to participate in online digital information and services.
Digital accessibility is also far less uncertain, and a significant regulatory impact can be reached on companies that do not comply with connectivity. Therefore, if you wish to escape future threats of legal litigation, you can aim to at least reach the basic standard of conformity. So, in order to be WCAG compliant, consult a digital agency Dubai with a good reputation.
Accessibility Is A Win-Win with Digital Agency Dubai
In every business case, it is critical to consider the cost and risk of inaction. Since web usage is interconnected with everyday life around the world, policymakers and authorities have been mandating legislation and policy, which affirm disability opportunities to engage in digital online content and services.
This means that digital connectivity is much far less uncertain and that organizations that are not available will have significant legal implications.
Therefore, if you want to avoid potential risks of legal action, you should seek at least a basic level of compliance with the help of leading digital marketing companies in Dubai.