You can spend money on various ways to advertise your small or mid-sized business. However, once you've budgeted for the eye-catching shop signage, inflatable waving-arm guy, and a second inflatable waving-arm guy since the first one seemed lonely, there's rarely any money left to spend on Google Ads.
The good news is that—to rank top on the Google search engine, you don't have to spend a lot of money. That’s where a PPC agency in Dubai can be your knight in shining armor! Whatever your budget, we will be able to craft effective PPC campaigns.
So, let's get started.
Take a pen and paper to jot down the important tips for a successful Google AdWords campaign. Follow along as we show you how to build an effective PPC strategy.
How A PPC Agency in Dubai Can Make Your Google AdWords Campaign Successful
The process of launching a new Google Ads search campaign is thrilling. When a business owner is about to hit the Enable button on a new campaign, they get a rush of excitement, worry, dread and hope.
You can be terrified of making a mistake if you're just starting. We understand. The measures our PPC agency in Dubai shows you will ensure that you're putting more money into your personal bank account instead of just fueling Google's business.
So, here are worthwhile tips and suggestions by the experts at our PPC agency in Dubai.
Analyze how your competitors use keywords
You have a list of keywords that you can afford that have "purchasing intentions." The primary step is to limit your risks by utilizing competitive intelligence. In almost every industry, you'll discover competitors that have previously tested and refined their pay per click advertising Dubai.
So, they've already done the legwork by determining which keywords, advertising, and landing pages perform and which don't in your area. You may utilize the SEMrush intelligence tool to do this smoothly, as it allows you to access, organize, and search information on your competitors' advertising history.
Although our PPC agency in Dubai recommends that you examine your competitors' data, you must find a way to distinguish the information if it is to be employed in your company. Your Google AdWords campaign's success rate rises as a result of this distinction.
Mislead your customers: a big NO!
Your ads must be completely accurate for the advertised landing page. Your top targeted keywords should be used in the material contained on that landing page as well as in the ad text.
Don't deceive your audience! is the most important rule. Make sure that each ad group is completely relevant to the landing page you're promoting and that it's only shown when relevant queries are entered.
Choose your geographical area: pay per click Dubai
You'll specify where you want your advertising to display in this section. This is especially beneficial to small enterprises in the area.
On the other hand, if you run an internet store, you may not be as concerned about geographical restrictions. It's still a good idea to think about where the majority of your audience resides.
If you're not sure, take a step back and think about the buyer personas first. If the majority of your clients dwell in the UAE, why spend money promoting to folks in the Far East?
If your organization caters to foreign clients, you can also reach out to other countries. Just make sure you're ready to deal with any buyers who come your way as a consequence of your advertisements.
If you're not careful, you could end up paying a lot of money for visitors who are unable to make a transaction. So, it is advisable to get help from a leading PPC agency in Dubai.
Long-tail keywords should be targeted
Long tail keywords are extremely precise and focused on a single company. People in your area who are looking for a PPC company will not be targeted by a general phrase like “advertising”.
Instead, use your city and neighborhood, or even your zip code or postal code. Here, too, specific products and services are fantastic. Someone searching for "best PPC agency in Dubai" is more likely to be interested in that.
Don't forget about mobile users
Make sure your upgraded campaigns include mobile-preferred advertisements. This allows for tailored messages and mobile-specific calls-to-action (CTAs) that speak directly to your mobile consumers. When this is combined with a mobile-optimized landing page, improved conversion rates and a positive user experience are the outcome.
Offer an irresistible deal
What can you offer in your AdWords advertising that will persuade your potential consumer that he or she would be a fool not to act?
And how can you stand out from all of the other advertisements that your potential customer will see in the search results?
As per the best PPC agency in Dubai, your irresistible bid consists of these four factors:
You must be able to back up your bid with evidence. You need to persuade your buyer to believe in and trust whatever products or services you're selling.
Lowering the risk of being deceived online
Everyone is frightened of being duped online. One of the most efficient strategies to limit client risk is to offer a money-back guarantee.
It will increase your response rates and provide you with another way to differentiate yourself from your competitors. An effective campaign designed by a reliable PPC agency in Dubai builds credibility.
The worth of your product or service must outweigh the cost. That's just good marketing practice. Determine the total value your product or service provides to your customer and make sure it outweighs the cost.
Call to action
If you want the prospect to pick up the phone and call your PPC agency in Dubai, make it crystal clear and easy to do so.
Expect your customer to figure out the next step by putting the pieces together or browsing your website. Keep it simple and direct with a strong call to action.
Create converting landing pages
While the value of producing captivating advertising that persuades prospects to take action cannot be overstated, the magic happens on your landing pages.
Sub-headlines appear throughout the material on each landing page in the same way.
This leads to our next point…
Social validation with PPC agency Dubai
On your landing pages, provide testimonials, reviews, and examples of people or businesses who have used your products/services to enhance credibility.
Indeed, for many of your prospects, third-party evaluations and comments will be more influential than your advertising efforts.
Use content that is relevant
Each landing page's content must immediately address the promise made in the ad and title. As a starting point, consider the ad's content and picture it as the landing page's headline.
This exercise will guarantee that the material on your landing page fulfills the promise made in the ad. To add catchy lines in your AdWords campaign, get help from the expert PPC agency in Dubai.
Get help from automation for PPC Dubai
Conversions will arise thanks to responsive search ads. While AI may not be able to come up with a brilliant corporate advertising strategy, machine learning can help you increase or decrease bids.
Automation considers everything from the funnel stage to relevancy, keywords, and competitors.
The system then ensures that your bid is raised when your ad has the best chance of succeeding—or dropped when your competition is expected to win—so you don't waste time and money.
Cancelling A Google Ads Campaign Without A PPC Creative Agency
To cancel a Google Ads campaign without the help of any PPC agency in Dubai, go to your Google Ads account and log in. Then simply follow the steps below:
- From the left-side list, select Campaigns.
- Locate the campaign you wish to stop.
- Select the campaign by checking the box next to it.
- From the drop-down option that opens, select Edit.
- To put the campaign on hold, click Pause, or to remove it completely, click Remove.
- For a bulk edit, select the checkbox on several campaigns.
Now that you know how to set up and cancel Google Ads campaigns, there's nothing stopping you from taking advantage of a PPC agency in Dubai.
Get a free consultation with the experts at our PPC agency in Dubai to make the most out of your campaign.