Video content is becoming increasingly popular for marketing services for small businesses. Recent research shows that it is becoming one of the best marketing media—easily accessible to a large audience and produces the best ROI if performed well.
Video content, however, must provide real value to customers through relevance and adaptability in today's fast-paced tech-savvy world where people are trying to stabilize their on-the-go lifestyles.
People Prefer Videos Over Other Content in Digital Marketing for Small Businesses
At the same time, videos are entertaining and recreational. This is the reason why people in the first place choose to watch them.
In reality, nearly 66 percent of them said they would prefer watching videos when asked about how people would like to learn about a product or service. Compared to 18 percent of people who favored text content.
Time restrictions are one of the significant explanations for this. In today's fast-moving life, individuals are always pressed for time. 73 percent of individuals had less time to devote to study and reading online, according to a eyey. But 51% of them were happy to watch the same 5 to 20-minute video.
Videos Are Inevitable When It Comes Marketing Services for Small Business in 2021
96 percent of individuals have viewed explanatory videos of products or services. Additionally, on average, individuals spend about 16 hours per week watching online videos. In the last two years, that makes it a 52 percent rise. This obviously indicates that people enjoy watching videos entirely.
People still want branded content to be shown, too. About 86% of people said that in 2021 they would like to see more videos from brands. This is the reason why many brands incorporate videos to their strategies for content.
Video Content Is Very Useful in Email Marketing
Brands get a return of around $40. for every dollar spent on email marketing. Although this is reasonably high, using video marketing services for small business, you can boost your email marketing ROI.
Adding them to your newsletters makes them fun and saves time for the user, as well. Using video material, you will be able to communicate your knowledge to them quicker.
People may also see your email for longer due to their engaging nature, and may end up clicking on your CTA. This will help you increase your ROI and sales.
Video Content & The Benefits of Digital Marketing for Small Businesses
marketing services for small business, one of the fastest-growing types of marketing, will bring great dividends in the field of online learning. The use of this marketing strategy for your online education brand provides several advantages.
Videos can facilitate the recall of products. If they have seen your brand video in the last 30 days, over 80 percent of viewers will remember your brand. Images are visual and auditory, so the content of your video is easier for your target audience to recognize than an article on your website. Your brand is promoted through videos or YouTube marketing, which can translate to further leads.
Grow Your Business with Digital Marketing
marketing services for small business can also improve the SEO of your website with potential leads, investors or consumers visiting your website before making a final decision to check you out. Good quality and appropriate video content on your website will, therefore, increase the visibility of your website.
It can also increase the click-through rates and enhance the rates of conversion. In reality, more than 40 percent of decision makers after watching a branded video contact a service provider.
Best Marketing Services for Small Business
Videos are a vital part of the strategy of content marketing and can help you successfully promote your brand. People love to watch them rather than other kinds of entertainment and consume them.
The above article gives you a reasonably clear image of how video is viewed by your audience, and the way you make your videos should be directly related to that, not just with how your videos are made and delivered, but also with the way they work best. Plan A Agency offers result driven marketing services for small business. Just call us at 800 PLANA (75262), and we will do the rest for you!