Why people invest so much in technical content writing services? Because for SEO purposes, search engines like to weed out what they see as redundant content, items that are exactly the same. They never want to show you a series of results where the results are all exactly the same article or are literally the same three paragraphs replicated with the same images embedded in them.
It may be that content is licensed between different parties. News vendors are doing a lot of this. It may be that someone did some plagiarism and actually stole a piece. It could only be that someone is publishing the same article in a variety of different sites on the web that accepts content submissions.
Technical content writing services know that creating unique content is important for a successful SEO campaign. If done well, you can fire any website at the top of the search engine rankings. However, if done poorly, it may cause the online presence of a business to fall to almost unrecoverable demise.
What Is Original Content?
Original content does not always mean new content. Of course, if your story is completely new, that would automatically mean it's original. However, offering your (professional) opinion on a particular subject often counts as original material.
Your perspective to a story might be the one that makes your content special and original. A summary of (older) details may also be the original material. You might be able to arrange the current knowledge nicely if it hasn't been done before.
Technical Content Writing Services Increase Organic Website Traffic
Your prospects rely on search engines to look for the products and services they need — the heart of inbound marketing. They're busy people, just like you. If you expect them to scroll too far down the search results list, you are wrong. For most products and services, the percentage of searchers who venture beyond the first page of the results is small.
If your website does not have a good search ranking position for the services you sell, you will lose out to potential customers. Good search rankings mean more website visits giving you the chance to sell your product and/or services to a wide market and to boost your lead generation opportunities. Professional technical content writing services emphasize on this point.
Unique Copywriting Improves Brand Image
Web searchers agree that pages ranked higher on Google search terms must contain authoritative, relevant content. Google itself came out and said the following:
“From the beginning, we've been concentrating on delivering the best possible user experience. If we're developing a new Internet browser or a new update to the style of the homepage, we take good care to ensure that it actually fits you, rather than our own internal target or bottom line.” The same goes for technical content writing services and copywriting for ads.
Google's stated philosophy is simple: concentrate on the consumer and all else will follow. Google also updates its quality assurance search algorithm — the ultimate aim is to better satisfy the needs of searchers. Technical content writing services expect searchers to have a more favorable view of products that are rated higher in search results.
Google’s Mission & The Role of a Content Creation Agency
In order to understand why original content is important to SEO, we should take a look at the mission of Google. Google's mission is to 'organize the world's information and make it universally accessible and useful.'
So, in order for Google to rate your content, you should write something that is accessible and useful to your audience. Your information should add something to all other information on the Internet (about a particular topic). Your audience should be given something that is not offered on other blogs, posts or websites. Professional technical content writing services focus on this.
Plan A knows the importance of SEO content writing and thus produces unique and original content that stands out.