According to recent stats, by 2027, social media networks are expected to reach 327 million regular users just alone in the US. Currently, there are more than 10 million social media users in the UAE that make up 105 percent of the total population.
These statistics highlight the fact that having a social media presence allows you to quickly reach a wider audience and raise brand awareness. This in turn leads to a significant increase in sales.
In this detailed blog, we will discuss 5 important reasons why you need to maximize your social media presence (and a bonus tip).
First Things First, What Is Social Media Presence?
Social media presence refers to a brand’s (or business) exposure on social channels and the relationships it forges with its community.
In simple words, your brand’s identity is conveyed through social media presence—the short, snappy images and statements that you post. It’s the public face you present to the world.
Importance of Social Media Presence
Social media is becoming a crucial component of a brand’s digital presence and online branding. It offers companies a stage on which they present their true identity, build their brand, and engage customers directly.
Not just that, companies can also draw in more customers by developing a strong online presence.
Brands need to use social media marketing to generate leads and boost their online presence. This way, you can reach your target audience and track the ROI of your campaigns.
Read more: How Social media Can Make Your Brand Go Viral
5 Reasons Why Every Business Should Build a Social Media Presence
Without a valued audience, your social media accounts are nothing! It is what it is!
You must utilize social media to pay attention to, track, and evaluate the actions of your target audience. That information will allow you to gain consumer feedback, improve new or existing relationships, and expand your brand’s social presence.
Let’s explore 5 reasons why your business should have a solid social media presence.
1- A Chance to Increase Brand Recognition
Social media is modifying the way we communicate and connect with one another; specifically with brands and generally with people. More than 70 percent of adult internet users use Facebook, 31 percent use Pinterest, 28 percent are active on Instagram while 25 percent use LinkedIn.
With these numbers, you can’t afford to disregard these social channels. Just imagine, you can reach all of these people if you have a good social media presence. It can help you to reach out to new audiences and boost your chances of being found by prospective clients.
You can increase brand exposure with only one post, which is more effective than a traditional cum physical marketing strategy.
2- Create A Strong Customer Base
Apart from generating new leads, social media provides you with the best opportunity to get to know your customers and interact with them directly.
Via social channels, you can show your customers base that your brand is more than just a faceless business.
Here's our quick advice—don’t just post about your products or services, show the audience what they actually want to see. This way, you can counter their mentality and focus on the buyer’s persona.
Read also: Why Hire a Social Media Agency in The UAE
3- More Visibility in Search Engines
Other than increasing site traffic and user interaction, maintaining active social media accounts can help you rank higher in search engines just as Google, Bing, etc.
Although it doesn’t directly impact your SEO strategy, it does show Google that your business is valuable and trustworthy. And this is important for higher search engine rankings.
It’s important to know that social platforms have powerful search engines built directly into them as they are aware that people typically look for what they want on social media.
So, adding a little bit of strategic SEO to your interesting social media content might actually encourage more people to interact with your accounts. This will lead to more likes, shares, comments and yes more BACKLINKS!
4- Boost Your Inbound Traffic
When you leave it up to Google, it could take some time for your updated blog to get popular and rank. So, very few people will know that you have updated your blog, and the only true audience you will have are those people who are actively looking for your information.
But, when you use social media platforms to advertise your blog, those who are already interested in your business can find it with just a single click. This way, you can increase website traffic by reaching a larger audience and getting a lot more shares on your links.
Don’t forget to publish your content at the right time to post on social media.
Your consumer base is varied, and you can reach a larger, untapped audience by having a social media presence for your company. Establishing influence for your brand in the area is what matters!
Read also: Social Media for Ecommerce: Business Guide
5- It Lends a Human Touch to Your Company
According to recent research by SproutSocial
, around 78 per cent of users are more likely to make a purchase from a business after engaging in a pleasant social media exchange. This might be a pleasant comment exchange on social media or a chat session with customer service.
More than half of the respondents in the above-mentioned research feel great about a brand simply when they see the content is unique, creative and relevant to them.
So, creating these positive emotions is not difficult. In fact, 60 percent of users believe that audience engagement is the most vital part of a brand’s social media presence.
Bonus Tip: Sort Out the Social Channels That Works Best for Your Brand’s Niche
With a huge variety of social media channels, not every single one of them will work for every brand. So, it is vital to choose what social channel is most effective for your business. Note that different audience profiles are drawn to different platforms.
Let’s understand this with an example… TikTok appeals to users under the age of 18 whereas LinkedIn is usually used by working professionals.
If your brand is currently active and live on social media, think about whether the channels you have chosen align well with your business’ niche, target market and objectives. Sort out the ones that work best for your brand so you can concentrate your efforts to get the greatest possible outcomes.
Read more: How to Rebrand Your Business on Social Media
Why does social media presence matter to a brand?
If you are a brand of today (or even a well-established one), you must be active on social media. Having social media presence makes it nearly effortless for your brand to attract and retain customers. You simply cannot provide your customers with the same experience through traditional marketing copywriting as they are looking for personal and direct engagement.
Are there any common mistakes to avoid when managing social media presence?
There are many common blunders to avoid when doing social media management. However, one big mistake is not posting consistently. Avoid the trap of over-posting to the point of burnout or under-posting. This can lead to a decline in user engagement. It’s better to have a good posting schedule and maintain it.
What are the most important social media KPIs to monitor for performance evaluation?
These are the most important social media KPIs (key performance indicators) to monitor performance evaluation:
- Cost per click
- Conversion rate
- Follower growth rate
- Audience growth rate
- Share of voice
- Click-through rate
How do I handle negative comments or feedback on social media without harming my presence?
Here’s how you can handle negative comments on social media without harming your SM presence:
- Don't ignore or delete the negative comments. Instead, respond quickly, politely, and patiently.
- Thank them for their feedback.
- Clearly explain the problem's cause.
- Customize your response.
- Know when not to respond to negative comments.
- Have a private follow-up conversation.
What are the best practices for creating shareable content that can enhance my social media reach?
You must follow these best practices for creating sharable content that can boost social media reach:
- Understanding Your Audience.
- Creating a Content Strategy.
- Content Creation Best Practices.
- Knowing the Right Time to Post.
- Engaging with Your Audience.
- Analytics and Data.
- Staying Updated with Trends.
Are there any legal considerations I should be aware of when using social media for business?
Yes. You must make sure your system is monitoring all new postings before they go live, especially if you have consumers who are likely to be sensitive to certain words. Any user remarks on your website that defame or mock someone could put you in legal hot water.
How can I adapt my social media strategy to accommodate algorithm changes on platforms like Facebook and Instagram?
With the following social media trends and strategies, you can accommodate algorithm changes on social channels:
- Stay informed and practical
- Valuable content remains king.
- Use the power of stories.
- Build genuine engagement.
- Optimize posting times.
- Video content takes center stage.
- Make use of user-generated content.
- Adapt to new features.
What are the emerging trends in social media that may impact my online presence in the future?
One of the most popular emerging trends in social media is generative AI. It’s the game changer in content creation (both visuals and copywriting). Social media marketers have taken notice of the sharp increase in conversational AI. More and more companies are preparing to employ AI frequently in a variety of contexts.
How can I ensure consistency in my brand's voice and messaging across different social media platforms?
If you define your brand identity, adapt your content to each platform, align your content strategy, use a content calendar, monitor and measure your content performance, and empower your content creators, you can ensure consistency in your brand’s voice and messaging on social media platforms.
It’s Time to Build You a Strong Social Media Presence
Having a solid social media presence is now required more than ever. Though, still being visible on well-known platforms with casual updates won’t cut it.
You must first choose which social channels are ideal for your brand. This way, you can make the most of your presence on social media.
Make sure your accounts are up to date and complete. Then, set clear objectives and create a social media calendar for the data you will post.
To increase exposure and user engagement, maintain an active social presence with consistent posting. And for that, our social media consultants in Dubai
are here to help. Our experts make use of the best automation tools and creative strategies to monitor outcomes to maximize efficiency.
We guarantee businesses improved conversion rates and limitless chances to succeed in online sales.
Let’s use social media to grow your business. Get in touch with us for a free consultation.