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Case Study
Case Study

Yonboon collagen brand lanuch

Home - Case Studies -   Yonboon collagen brand lanuch

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Yonboon, a UAE brand with Swiss origins, produces premium marine collagen products, one of nature's finest treasures.

Our collaboration with the brand's owners to launch the brand by executing a range of services: from conducting online research, and brand strategy, crafting the brand name and origin story, to developing its identity, product packaging, website, and launching it across digital and social platforms. We also developed the brand's content in both Arabic and English. Our journey of success continues as we work closely with influencers and launched Google and social ads to boost sales and solidify Yonboon's status as a frontrunner in the collagen market.

Challenges

Market Differentiation: Establishing a unique brand identity in a competitive wellness industry.

Brand Consistency: Maintaining uniform messaging and visual identity across diverse cultural contexts and languages.

Consumer Perception Management: Effectively shifting and managing consumer perceptions to position Yonboon as a premium brand.

Digital Presence Optimization: Ensuring website and social media platforms are engaging and resonate with target audiences.

Effective Visual Communication: Creating visually appealing and impactful brand visuals, including packaging and online content.

Aligning with Influencers: Identifying and collaborating with influencers who embody the brand’s values and appeal to the target market.

Adapting to Changing Trends: Staying relevant and responsive to evolving market trends and consumer preferences without losing brand essence.

Solution

Unique Value Proposition Development: Clearly define and communicate Yonboon's unique benefits and features that set it apart in the wellness industry.

Integrated Brand Strategy: Develop a cohesive brand strategy that ensures consistency in messaging and visual identity across all languages and cultural contexts.

Optimized Digital Engagement: Utilize SEO, content marketing, and user-friendly website design to enhance digital presence and engagement on social media platforms.

Compelling Brand Visuals: Invest in high-quality graphic design and creative content that aligns with Yonboon's brand identity and appeals to the target audience.

Strategic Influencer Partnerships: Carefully select influencers whose brand values align with Yonboon, and collaborate on authentic, impactful marketing content.

Agile Marketing Approach: Lauch Digital marketing camapigns on Google and Social media platforms, regularly updating marketing strategies to remain relevant and appealing.

Impact

• Stronger Brand Recognition: Differentiating Yonboon in the market and making it more memorable to consumers.

• Unified Brand Image: Building trust through consistent messaging across cultures and languages.

• Elevated Brand Perception: Positioning Yonboon as a premium product in consumers' eyes.

• Wider Digital Reach: Increasing online visibility, attracting more traffic and engagement.

• Enhanced Engagement: Boosting interaction and recall through social media channels.

• Agility in Market Trends: Keeping the brand relevant and competitive by quickly adapting to market changes.

  • Client Jeuneology
  • SectorFMCG
  • LocationDubai, UAE
  • AudienceB2C
  • Expertise Lead Generation , User Journey , E-Commerce , Support & Maintenance , Arabic Copywriting , English Copywriting , Tagline Creation , Digital Marketing Strategy , Brand Identity , Packaging Design , Market Research , Competitor Analysis , Influencers Campaign , Meta Ads , Google Ads , SEO , Social Media Management , Audience Analysis , Brand Naming , UI/UX Design

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