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What are personalized and non-personalized ads?

What are personalized and non-personalized ads?

Advertisements have always been an essential part of acquiring and retaining customers for any business, but they are even more in today's digital world. Consumers are constantly bombarded with advertisements, making it difficult for marketers to create advertisements that stand out.

The best way to distinguish your company is to create customized advertising that will capture the attention of your target audience. Understanding the differences and benefits of non-personalized and personalized advertisements will assist you in determining which marketing strategy is best for your company. Both strategies are beneficial to the business, but they produce different results. 
This blog contains the types of customized advertising offered by our digital marketing agency in Dubai. Read on to find out!

Related: How to Get Started with Digital Advertising in Dubai

Non-personalized Advertisements (NPA)

Non-personalized advertisements are a valuable marketing tool for any business. Generic advertisements use less specific targeting methods than personalized ads to reach a particular audience. Non-personalized advertisements only collect information about a customer's current behavior, such as their physical or digital location.
Geo-targeting or geofencing is one method of utilizing NPAs. Geo-fencing targets advertisements to potential customers based on their location. Geo-targeting is typically limited to a 25-mile radius around the business's office.

Contextual ads are another type of non-personalized advertisement. Contextual ads, tailored to the website or app a customer uses, can effectively acquire customers from a competitor's website.
Non-customized advertising is an excellent way to reach a large number of people. However, personalized advertisements may be a better option if you want to narrow your search.

Personalized Advertisements 

Facebook customized advertising
Many people need to pay more attention to the prevalence of customized advertising. These advertisements collect information about customers' past and current behavior. The advertiser then uses the customer's data to determine the most effective advertising based on the audience's interests.
Personalization keeps your company at the top of the customer's mind. This is best accomplished through the use of a remarketing strategy. Personalized ads also help to increase customer loyalty by giving the impression that the customer is a priority for the company. Customers appreciate advertisers' extra efforts to make them feel valued. This deliberate marketing effort goes a long way toward making your company feel authentic to the customer.

Customized advertising makes extensive use of artificial intelligence to store customer data. Personalization is accomplished using Customer Relationship Management (CRM) software. CRM is a digital storage solution that allows advertisers to see customer information, such as how long they stay on a website, how many times they visit it, what they click on, and what they buy.
Personalized marketing has a high probability of increasing return on investment. In marketing, ROI is calculated by deducting marketing costs from increased sales and dividing sales by marketing costs. As an advertiser, you need to know if you're getting a good return on your investment.
This ROI will eventually tell you if your marketing efforts are helping your sales. The higher your sales, the greater your return on investment. While personalized marketing can be expensive, most businesses find the increased deals and ROI worth the investment.

Types of Customized Advertising: 

Numerous marketing tactics can be used to convey personalized advertisements. Customized advertising does precisely what its name implies: it delivers advertisements to a specific, or "targeted," audience based on age, gender, location, or demographic.


Also known as retargeting, it is a marketing strategy that employs software that remembers when a customer visits a website and generates personalized advertisements on various platforms when the customer leaves. These ads can be redistributed to potential customers over a period ranging from a week to six months.

Email marketing 

Email marketing customized advertising
It can be used to reach customers based on their specific needs or the desired customer behavior of the advertiser. Targeted emails can be used to promote new products.
Targeted emails can promote new products or services, offer discount codes, announce upcoming sales, remind customers about their unpurchased carts, or provide informative newsletters.

Product Recommendations 

To include suggestions for additional purchases, the number of purchases for a specific item, or current item views. This tactic will instill a sense of urgency in the customer, which may lead to a desire to purchase. 
If used correctly, whatever type of customized advertising you use will benefit your business.

Read more: Unique Method to Advertise your Company in a Short Tenure!

How To Use Google Advertising

Google customized advertising
Thinking like a customer is the best way to reach your target audience. And Google Ads is the way to do it. What kinds of products and services does your target audience want? What phrases and search terms do they use to find these services? All of this information is essential for creating high-quality advertisements.

  • Research Your Audience:  You must first develop a profile for your ideal client(s). Is it male or female? Parents? Homeowners? You need to know what your perfect customer looks like to create ads that speak directly to their needs/wants. For example, assume you sell toys for children. You're looking to target parents with children of a certain age.

  • Create Relevant Ads: Relevance is essential for reaching your target audience with advertisements. You want your ads to be relevant to the search terms you're bidding on and to speak to your ideal customer. Therefore, your ads must be keyword-relevant, with headlines and descriptions that include the keywords and phrases your target audience is looking for.

  • Keywords for Research: Making sure you are bidding on relevant search terms for your business is one of the most critical steps in Google AdWords. For example, if you are a gymnastics club, you will most likely target search terms such as "gymnastics near me" and "gymnastics classes." You can access keyword data from Google's keyword planner, located in 'Tools and Settings,' to assist you in determining which keywords to use. You can access keyword data from Google's keyword planner, located in 'Tools and Settings,' to help determine which keywords to bid on. For example, you can see data such as search volume (how popular each keyword is), the low and high range bid costs of each keyword (each keyword costs a certain amount to bid on, based on when someone clicks on your ad), and how competitive that keyword is. This information will assist you in determining the budget required to achieve your desired results.

Making the Most of Your Customized Advertising

Collect as much customer information as possible before creating the personalized ad to make it easier to target your audience. Whether through YouTube, social media, or email, selecting the right platform is critical to the success of a personalized advertisement. Knowing your target audience and the desired outcome will help you choose the best platform.

Plan A digital marketing agency in Dubai can help your customized advertising stand out. Our team of experts can assist you in developing a customized marketing campaign that will produce results while serving as a business partner. Contact us today to learn more about how we can help your company.

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